Wednesday, September 7, 2011

Questions and Answers on Life Insurance: The Life Insurance Toolbook

"Questions and Answers on Life Insurance" is an excellent resource for anyone who is buying or has bought either "whole" or term life insurance. It is also a good reference for life insurance salespersons, financial planners, or those just interested in learning more about life insurance. The book answers questions regarding what type of policy is appropriate, how to deal with an insurance salesperson, what to expect in the underwriting process, and what steps one should take after buying life insurance. The book also contains many useful web site references and some sage advice relevant to life insurance and general financial planning. The question and answer format quickly directs the reader to a specific area of interest. The index and glossary are particularly complete. Mr. Steuer should be complemented on his thorough and interesting book.

Overall, if you have the slightest desire to know more about life insurance, I highly recommend this book

Sunday, May 29, 2011

Insurance Theory and Practice

This book provides a comprehensive overview of the theory, functioning, management and legal background of the insurance industry. Written in accessible, non-technical style, Insurance Theory and Practice begins with an examination of the insurance concept, its guiding principles and legal rules before moving on to an analysis of the market, its players and their roles and relationships.

Wednesday, January 26, 2011

Mastering Insurance Marketing: Insurance Marketing Is Changing Dramatically

Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies.

Using the customers of as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates.

Discover how traditional marketing is no longer effective.
Learn about how social media is having a large impact on insurance marketing.
Learn about new techniques for increasing referrals from existing customers.
Hear about interesting new twists on increasing customer retention.
In-depth coverage of lead management systems and how they work for you.
Learn techniques on how to make internet leads profitable.
Find out how successful agents deal with objections during the sales process.'s detailed guide to closing on the phone and in person.
Read about several new techniques to improve your follow-up process.
Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing.

Sunday, November 21, 2010

Principles of Risk Management and Insurance (10th Edition)

Excellent Guide / Overview of Insurance for CFP
As part of an overall CFP class, provided an excellent overview of Insurance and Risk management. After buying insurance for many years, I now know what I'm getting

Thursday, October 14, 2010

Fundamentals of Risk and Insurance ~ Emmett J. Vaughan

Product Description
This classic book presents a thorough and comprehensive introduction to the field of insurance while emphasizing the consumer. The new Tenth Edition first examines the concept of risk, the nature of the insurance device, and the principles of risk management. It then discusses the traditional fields of life and health insurance as solutions to the risks connected with the loss of income. And it deals with the risks associated with the ownership of property and legal liability.
From the Back Cover
Take no chances! Learn about risk and insurance from the premier text.
Why learn about risk and insurance? You might be thinking of a career in the diverse and rewarding fields of risk management and insurance. If you plan on managing a business, you’ll need to know how to protect your organization from risk. And as an individual, you’ll want to make informed decisions about protecting yourself and your family with life, medical, home, auto, and many other kinds of insurance.

Whether you want to prepare for our career or simply become a more knowledgeable consumer, Vaughan and Vaughan’s Tenth Edition of Fundamentals of Risk and Insurance gives you a comprehensive, consumer-oriented introduction to the many facets of risk management and insurance.

The Tenth Edition presents the principles of risk management, summarizes the nature of pure risk on the individual and on society, and illustrates how insurance can be used to deal with the problems posed by such risk. In addition to clear and engaging coverage of insurance principles and theory, you’ll walk away from this book with practical, how-to advice that will come in handy in both your professional and personal life.

Sunday, September 5, 2010

Insurance for Dummies

Insurance for Dummies

This book is worth its weight in gold. I originally picked it up while doing research on life insurance options. But after reading the first chapter on auto insurance, we called our agent, raised our libability limits and deductibles, got rid of unnecessary coverage and ended up saving ourselves $250 a year! The author, who has worked in the insurance industry for years, makes things plain and simple and illustrates his points with easy-to-understand charts. Now I feel like we actually have a clue about what we're buying, and I feel much more secure knowing we'll likely be well covered in the event of a catastrophe. This should be on every homeowner's bookshelf.

Saturday, July 24, 2010

The Doctor Who Cures Cancer

The Doctor Who Cures Cancer
Dr. Robert Atkins wrote, "a must-Read for anyone interested in the battle against cancer and Aids." The Medical Director of Sloan-Kettering said, "Patients walk in dead and walk out alive!" Bonus Report: How I cured my own Stage 4 cancer for about $10!
The Doctor Who Cures Cancer